CASE / 01 · 2026

Hibi

日々

“Day after day.” A mobile app for learning Japanese up to JLPT N5, where vocabulary and grammar move forward together.

Overview
PRODUCT
Hibi · Hibi+
SECTOR
Languages, mobile
SCOPE
iOS · Android · Web
YEAR
2026
The challenge

Japanese overwhelms by its density. Mainstream apps, by their shallowness.

Between austere textbooks and apps that turn study into a collection game, a serious tool was missing: one that could take a complete beginner to JLPT N5 without drowning them in a thousand notions at once.

Most apps gamify the surface and leave the learner guessing at meaning. Hibi had to do the opposite: keep the rigour of a curriculum, without its weight.

Mobile app

The app, screen by screen.

Website

The online storefront.

The crossing

A serious syllabus, held by three deliberate choices.

01 · Principle

Never a word ahead of time

Every example reuses only what's already been seen. Vocabulary and grammar move forward together, never one without the other.

02 · Memory

FSRS spaced repetition

A spaced-repetition engine decides what to review, and when. The learner follows the thread, the algorithm handles the rest.

03 · Form

A calming “Sakura” look

A “Sakura” art direction and “in the mist” stories make study a calm moment, not a race for points.

Results
N5
full syllabus
1,100+
words taught
linked
vocab + grammar
What's next

A product stuck on the threshold?

Let's talk →