Each client was an Excel sheet, retyped by hand after every meeting. The coach spent more time on data entry than on advice, and no one had a clear, live view of their disposable income.
No way to scale: more clients meant more spreadsheets, more errors, less follow-up. The product was the bottleneck of the business.
We modelled disposable income as a single calculation, shared between coach and client, updated live.
An iOS and Android app the client opens daily, and a tracking dashboard on the coach's side.
Migration of existing spreadsheets, coach training, go-live with no business interruption.
“Honestly, I showed up with a pile of Excel files and a pretty fuzzy idea. Hamza started by asking me loads of questions about how I work with my clients. Six weeks later, they had the app on their phones.”